SEO services FAQ
What is an SEO service?
SEO is the work of getting your website into the top results on Google when someone searches for what you sell, without paying per click. It covers content, structure, speed and trust signals, so the search engine understands what your site is about and shows it to the right people.
The aim is for your website to bring in customers on its own: whoever finds you through a search already wants your service at that moment. And a position earned through good work tends to hold long after the work is done, unlike an advert that disappears the day you stop paying.
How does SEO increase traffic and conversion?
By putting you in front of people who are already looking for what you do. Expect 3 to 6 months to reach the first page, depending on how competitive your sector and area are. Anyone promising you number one in a week isn't being straight with you.
Progress is gradual and measurable: first indexing, then ranking improvements week by week. Every month we tell you where your phrase stands, with Google's own data from Search Console and Analytics.
Is SEO dead now with AI?
No. People still type what they need into Google, and AI answers lean on the same well-organized websites. What matters is choosing the phrase well: your main service, written the way your customer would write it, plus your city where it applies.
We don't choose blindly: first we check how many people search for it each month and how competitive it is, then suggest the variant with the best balance between searches and a realistic chance of ranking within the timeline.
Do you only work with large businesses?
No, we work with small and local businesses. SEO works especially well for professional services, health, home improvements, transport, tourism, training, hospitality and retail: sectors where people compare before they decide.
If there are hardly any searches in your sector, we'll tell you plainly after the keyword research, before charging you for something that won't pay off.
How much does SEO cost?
With us, $129 a year. It covers one phrase of your choice for a year: keyword research to confirm it, an initial audit of your website, on-page optimization (titles, descriptions, headings, images and internal links), content built around that search, indexing on Google and monthly tracking with a report.
It's a single annual payment of $129, with no monthly fees, no contract and no penalties if you decide not to renew.
Can you help a business that operates in multiple cities?
Yes, and it starts with deciding the scope. If you work in a specific area (part of Toronto, Calgary or Halifax, say), local SEO is for you: less competition, faster results and visitors who can actually buy from you because they're nearby.
If you sell or ship nationwide, the phrase is targeted nationally: more competition and timelines towards the upper end of 3 to 6 months, but a much bigger market. We decide the scope together when choosing the phrase.
What is on-page SEO?
Everything we optimize on your own website: titles, descriptions, headings, images, speed and internal links. If your current website has a sound base, we optimize it as it is and you pay nothing extra.
If the site is very slow, very old or impossible to edit, you're better off with a new website on one of our website plans, built optimized from day one, plus the SEO plan.